Designing at the speed of AI.
AI doesn't replace my thinking. It amplifies my research, creativity, execution, and decision-making, so I spend more time solving meaningful user problems and less time on everything around them.
AI is my design partner, not my replacement.
I don't use AI to skip the design process. I use it to ask better questions, explore more directions, validate assumptions faster, automate the repetitive work, and turn ideas into working products sooner.
Every decision still comes from human judgment, empathy, and product thinking. AI just gives me a better way to think, create, and iterate.
Being a designer today isn't only about making beautiful interfaces. It's about orchestrating the right tools to solve the right problems.
Think better. Not just faster.
AI should amplify human intelligence, not replace it. Here's what I actually use it for:
The final decisions are always mine.
How AI supports my end-to-end design process
Discover
Research plans, interview guides, competitor analysis, document summaries, research themes, hypotheses, and Jobs-to-be-Done exploration.
Define
Affinity mapping, insights, problem statements, personas, JTBD, opportunity mapping, user stories, prioritization, and PRD drafting.
Information Architecture
Sitemaps, user flows, task flows, navigation ideas, edge cases, and feature breakdowns.
Ideation
Concept brainstorms, assumption challenges, alternatives, UX patterns, product ideas, and interaction ideas.
Wireframing
Screen planning, component suggestions, UX writing, empty states, error messages, and accessibility suggestions.
Visual Design
Visual exploration, moodboards, design critiques, icon and color exploration, typography ideas, and UI improvements.
Prototype & Build
React components, MVPs, landing pages, bug fixes, code explanations, and interactions.
Testing & Iteration
Feedback analysis, issue clustering, improvement suggestions, usability reports, and fix prioritization.
Documentation
Case studies, design documentation, meeting notes, handoff docs, design rationale, and product documentation.
The stack, by job
Research
Research planning, synthesis, competitor analysis, personas, interview guides, fact checking, and knowledge organization.
Product Strategy
PRDs, user stories, JTBD, roadmaps, feature prioritization, product thinking, and opportunity mapping.
Design
Wireframes, UI exploration, visual concepts, moodboards, UX copy, accessibility reviews, and design critiques.
Development
MVP development, React components, landing pages, bug fixing, API integration, and front-end implementation.
The rules I don't break
- 1Human first. Technology should enhance human experiences, not replace human understanding.
- 2Judgment over automation. AI generates possibilities. I make decisions.
- 3Curiosity over convenience. I use AI to think deeper, not to think less.
- 4Systems over shortcuts. Good workflows create better products.
- 5Learning never stops. AI evolves every week. So do I.
What I'm exploring right now
What shaped this thinking
Books
- Hooked Nir Eyal
- Don't Make Me Think Steve Krug
- The Design of Everyday Things Don Norman
Newsletters
- One Useful Thing
- Lenny's Newsletter
AI doesn't make me a better designer. It gives me more time to be one.
Let's build something meaningful.
Less time on repetitive tasks, more time solving real problems for real people. That's the kind of designer I'm becoming.